Senna Tower
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Senna Tower
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THERE IS GREAT POTENTIAL WITHIN EACH ONE OF US.
IT'S A GLOW THAT PULSES AND IS WAITING TO BE DISCOVERED, INSPIRING A JOURNEY IN SEARCH OF ITS REVELATION.
THE PATHWAY TO EXCELLENCE IS FILLED WITH CHALLENGES.
BUT IT IS IN ADVERSITY THAT ONE’S TRUE ESSENCE EMERGES.
STRENGTHENING YOUR INNER HERO. FOR THIS VERY REASON, DON’T LOOK AHEAD, LOOK WITHIN.
CONNECT WITH YOUR BEST SELF. AND BELIEVE IN THE HERO WITHIN YOU.
DISCOVER THE CONCEPT BEHIND SENNA TOWER

The inspiration for this project stems from the mathematical beauty of the golden ratio combined with the organic harmony of the Fibonacci sequence.

A FEAT OF ENGINEERING AND ARCHITECTURE. BECOME A PART OF THIS STORY.
Welcome.
Senna Tower
THE WORLD'S TALLEST RESIDENTIAL TOWER
OBSERVATORY
FIRST SUPERTALL WITH MASS DAMPER IN LATIN AMERICA.
Lounge, EVENT SPACE.
TRIPLEX
PENTHOUSES.
DUPLEX
PENTHOUSES.
FIRST residential SUPERTALL WITH LEED PLATINUM certification IN LATIN AMERICA.
HEATED POOL, WELLNESS CENTER, GYM above the clouds.
204 APARTMENTS.
8 HIGH-PERFORMANCE ELEVATORS.
18 Elevated
mansions
POOLS, MARKET, GARAGE CLUB,
TENNIS COURTS.
SHOPS, LEISURE & ENTERTAINMENT FACILITIES, AND RESTAURANTS OPEN TO THE PUBLIC
THE FUSION OF ART, ENGINEERING AND ARCHITECTURE
Entrada Senna Tower
OVERCOMING LIMITS INORDER TO INSPIRE GREATNESS
Mansões suspensas no Senna Tower
A LINK BETWEEN THE ETERNAL AND THE BEAUTY OF NATURE 
Praia de Balneário Camboriú com o Senna Tower
A VISIONARY MASTERPIECE
THAT INSPIRES EXCELLENCE
UNLEASH YOUR POTENTIAL AND BUILD A LEGACY TO BE PROUD OF.
500M+
HEIGHT
SKYLINEOBSERVATORY
228APARTAMENT UNITS
18 ELEVATED MANSIONS
204 APARTMENTS
4 DUPLEX PENTHOUSES
2 TRIPLEX PENTHOUSES
LEISURE AND WELLNESS
PRIVATE: 6 FLOORS
PUBLIC: 2 FLOORS
Praia de Balneário Camboriú, localização da Senna Tower
Praia de Balneário Camboriú, localização da Senna Tower
Praia de Balneário Camboriú, localização da Senna Tower
Roda gigante FG, na praia de Balneário Camboriú, localização da Senna Tower
Praia de Balneário Camboriú, localização da Senna Tower
  • Beautiful landscapes, infrastructure, quality of life, and entertainment.
  • The city with the most valuable square meterage in the country.
  • Its subtropical climate which attracts tourists year-round.
  • Considered the safest city in the country.
  • 9 rustic beaches just a few kilometers away.
DISCOVER balneário Camboriú
FOCUS ON THE FUTURE AND THE COMMUNITY

Senna Tower brings to Brazil the most innovative technologies in the construction of super-tall buildings and will be the first residential project to achieve the highest sustainability certification in the world.

MASS DAMPERThe TMD (Tuned Mass Damper) in the Senna Tower is designed to reduce the building's sway caused by wind. This system works like a "counterweight" that moves in a controlled way to minimize the building's oscillations, improving comfort for the residents, especially on the higher floors. Senna Tower is the first building in Latin America to use this innovative technology.
LEED PLATINUM CERTIFIED
The world's first residential supertall building with the highest level of certification from the U.S. Green Building Council.
TWO FAMILIES, ONE PURPOSE

This project is the result of the coming together of two families: the Graciola family, responsible for FG Empreendimentos, and the Senna family, responsible for the legacy of Brazil's greatest idol, Ayrton Senna.

However, this collaboration is more than just a business partnership. It represents the union of families united by shared values and a mutual aspiration to transcend limits.

FG Empreendimentos, a Santa Catarina-based company led by entrepreneurs Francisco Graciola, co-founder and chairman of the advisory board, and Jean Graciola, co-founder and president of FG, is known for pushing the boundaries of construction. Today, it is responsible for some of Brazil's tallest developments, incorporating cutting-edge construction technologies featured in the world's most renowned skyscrapers.

With over 40 years in the construction industry, FG has delivered 63 major developments, approximately 5,500 units. The company boasts the largest land bank in the region, with 3.5 million square meters (37 million square fee) set a side for future projects, which will generate over R$100 billion in Gross Development Value (GDV). FG is responsible for eight out of ten of the country's tallest buildings, actively contributing to the development of Balneário Camboriú, and is audited by Ernst & Young, among the Four Biggest auditing firms globally.

Visit the FG website

The Senna brand encapsulates and perpetuates Ayrton Senna’s indomitable spirit, inspiring people of all generations around the world to find their true calling and become the best version of themselves.

Through partnerships with renowned brands, the Senna Brand identifies premium products that embody Ayrton’s essential values, such as a passion for high performance, determination, boldness, and overcoming limits.

Part of the revenue generated by the Senna Brand is directed to the Ayrton Senna Institute, which supports the development of children and young people by providing quality education in public schools. The Institute has reached over 30 million children throughout its 30 years of existence.

Através de parcerias com marcas reconhecidas, a Marca Senna identifica produtos premium que carregam os valores essenciais de Ayrton, como paixão por alto desempenho, determinação, ousadia e superação de limites.

Parte da renda gerada pela Marca Senna é revertida para o Instituto Ayrton Senna, que promove o desenvolvimento de crianças e jovens, proporcionando educação de qualidade em escolas públicas. O Instituto já alcançou mais de 30 milhões de crianças ao longo de seus 30 anos de existência.

Visit the Senna website

The Havan Group was founded in Brusque (SC), with the opening of a small fabric store by businessman Luciano Hang. Over the course of 38 years, the brand has established itself as a retail giant, with 178 megastores in 23 Brazilian states and the Federal District, in addition to having more than 22 thousand direct employees.

With a trajectory of accelerated growth, Havan stands out for its expansion and positive impact on the cities where it operates, generating jobs, income and promoting social initiatives.

The group also includes companies in other sectors, such as energy and real estate funds, and has participated in important projects, such as One Tower, the first construction in partnership with FG Empreendimentos.

Visit the HAVAN website
SENNA TOWER WILL BE LAUNCHED IN LATE 2024.

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FAQs
WILL SENNA TOWER BE THE TALLEST RESIDENTIAL BUILDING IN THE WORLD? WHY?
WHY DID FG EMPRENDIMENTOS AND THE SENNA BRAND DECIDE TO ENTER INTO THIS PARTNERSHIP?
IS THE PARTNERSHIP WITH THE SENNA BRAND ONLY FOR THE CONSTRUCTION OF SENNA TOWER OR DOES IT ENVISAGE OTHER PROJECTS?
WHAT IS THE INVESTMENT IN THE PROJECT, PER PARTNER?
HOW MANY UNITS, ON WHICH FLOORS AND WHAT IS THE SIZE OF EACH APARTMENT?
WILL SENNA TOWER HAVE ITS OWN SALES OFFICE?
WILL NON-RESIDENTS BE ALLOWED TO ACCESS SENNA TOWER?
WHAT EXACTLY WILL BE OPEN TO THE PUBLIC?
WHAT ARE THE DISTINGUISHING FEATURES OF SENNA TOWER?
WHAT ARE THE SUSTAINABLE ASPECTS ADOPTED BY THE DEVELOPMENT?
WHAT TECHNOLOGIES WILL FG ADOPT IN THIS SUPERTALL?
WHAT IS THE ESTIMATED FOUNDATION SIZE FOR THE BUILDING?
TECHNICAL OVERSIGHT
WHAT IS THE EXPECTED START AND COMPLETION DATE FOR THE CONSTRUCTION?
HOW MANY ELEVATORS WILL THE BUILDING HAVE? WILL THEY BE THE FASTEST IN BRAZIL?
WHAT IS HAVAN/LUCIANO HANG'S ROLE IN SENNA TOWER?