The inspiration for this project stems from the mathematical beauty of the golden ratio combined with the organic harmony of the Fibonacci sequence.
There is no other location in Brazil that can accommodate a project like Senna Tower. The city with the best quality of life and sustainability in the country, combined with the most valuable square meterage in Brazil.
Senna Tower brings to Brazil the most innovative technologies in the construction of super-tall buildings and will be the first residential project to achieve the highest sustainability certification in the world.
This project is the result of the coming together of two families: the Graciola family, responsible for FG Empreendimentos, and the Senna family, responsible for the legacy of Brazil's greatest idol, Ayrton Senna.
However, this collaboration is more than just a business partnership. It represents the union of families united by shared values and a mutual aspiration to transcend limits.
FG Empreendimentos, a Santa Catarina-based company led by entrepreneurs Francisco Graciola, co-founder and chairman of the advisory board, and Jean Graciola, co-founder and president of FG, is known for pushing the boundaries of construction. Today, it is responsible for some of Brazil's tallest developments, incorporating cutting-edge construction technologies featured in the world's most renowned skyscrapers.
With over 40 years in the construction industry, FG has delivered 63 major developments, approximately 5,500 units. The company boasts the largest land bank in the region, with 3.5 million square meters (37 million square fee) set a side for future projects, which will generate over R$100 billion in Gross Development Value (GDV). FG is responsible for eight out of ten of the country's tallest buildings, actively contributing to the development of Balneário Camboriú, and is audited by Ernst & Young, among the Four Biggest auditing firms globally.
The Senna brand encapsulates and perpetuates Ayrton Senna’s indomitable spirit, inspiring people of all generations around the world to find their true calling and become the best version of themselves.
Through partnerships with renowned brands, the Senna Brand identifies premium products that embody Ayrton’s essential values, such as a passion for high performance, determination, boldness, and overcoming limits.
Part of the revenue generated by the Senna Brand is directed to the Ayrton Senna Institute, which supports the development of children and young people by providing quality education in public schools. The Institute has reached over 30 million children throughout its 30 years of existence.
Através de parcerias com marcas reconhecidas, a Marca Senna identifica produtos premium que carregam os valores essenciais de Ayrton, como paixão por alto desempenho, determinação, ousadia e superação de limites.
Parte da renda gerada pela Marca Senna é revertida para o Instituto Ayrton Senna, que promove o desenvolvimento de crianças e jovens, proporcionando educação de qualidade em escolas públicas. O Instituto já alcançou mais de 30 milhões de crianças ao longo de seus 30 anos de existência.
The Havan Group was founded in Brusque (SC), with the opening of a small fabric store by businessman Luciano Hang. Over the course of 38 years, the brand has established itself as a retail giant, with 178 megastores in 23 Brazilian states and the Federal District, in addition to having more than 22 thousand direct employees.
With a trajectory of accelerated growth, Havan stands out for its expansion and positive impact on the cities where it operates, generating jobs, income and promoting social initiatives.
The group also includes companies in other sectors, such as energy and real estate funds, and has participated in important projects, such as One Tower, the first construction in partnership with FG Empreendimentos.
Sign up for more information and project updates.